1.
old money/new money/self-made millionaire:
- that's the way it's always been, so I deserve it
- it just came to me, so I deserve it
- I worked hard and sold parts of my soul for this, so I deserve it
2.
deserve (Latin):
to serve well, to serve completely
then...to be entitled to because of good service
then...to be worthy
3.
the closer you are to the palace geographically, the more prestigious your location
4.
a lot of our thinking still seems based on superstition